When you’ve spent too much time daydreaming about creating a business, it’s time to make it a reality. When I’m feeling the pull to start doing something, I want to jump right in. The last thing I want to do is a lot of research. So I’ve decided to actually DO the research for you and compile it here.

What to know before you jump in

This is the ickiest part, I promise. But you need to legally cover your own butt. This means looking into the process of registering your business, getting the required tax licenses, and acquiring any necessary insurances. There are resources online that will help you do this cheaply. I suggest getting an excellent tax guy. (and possibly a lawyer.)

It’s no longer under the table.

So now your business is legitimate. This is the fun part, like Pinterest-board inspiration type of fun. You want to start dreaming BIG and envisioning what your business and its success will look like. This is where you need to find clarity within your branding. Will your style be minimalist and modern or fun and maximalist? Think about everything from the color of your packaging to the fonts you use. The goal is to make ALL of your branding clear and concise, working together in harmony. I am a strong believer in if you dream it, they will come.

If vision boarding isn’t your style, I suggest hiring someone to do your branding. You can download an app called Fiverr to find a freelance that will meet your needs. There are also tons of websites to order all your packaging, stickers, business cards. I personally frequent Vistaprint and Office Depot.

What to get at the crafts store

There are so many different kinds of earring styles that are popular right now. Whichever you choose to target, there are some general essentials when it comes to jewelry making.

  • Pliers
  • Wire Cutters
  • Storage Organizers
  • An Assortment Of Earring Backings, Clasps & Jump Rings
  • Glue (E6000)

If you are going the polymer clay route, this requires even more materials to pick up from the store. Here is a short list of essentials.

  • Soft Polymer Clay (Easier to work with)
  • Mat & Cutting Tools
  • Clay or Cookie Cutters
  • Rolling Pin
  • Flat Baking Sheet
  • Other Various Tools

Make the decision to either poke a hole for the jump rings before you bake it or drill a hole afterward.

Got your stock ready? Here’s how you can start selling

Creating your Etsy shop is pretty simple, so I’m not going to explain it here. Posting your first listing is the tricky part. Let’s start with pricing.

When looking at pricing for your category, check out the competition for a ballpark range of where you will fall. Once you have that number in mind, check it against my pricing formula.

Price of materials + Labor + Etsy Fees + Shipping Costs + A buffer to run a sale

Price of materials includes shipping and packaging materials. The shipping costs are where you will calculate in your “free” shipping. Lastly, to please the Etsy algorithm gods, running a constant sale will boost your rankings.

Next is your photos. Bright and simple backgrounds ARE A MUST. Do yourself a favor and don’t stray from this rule. You can either pay someone to do your photography or do it yourself. A quick editing hack is to download the free Lightroom app onto your phone. Read more about Etsy photography here.

Lastly, it’s titles, tags, and description time for Etsy SEO

SEO is like leading the horse to the waterhole. It will bring people to your listings. When you have a product they like, then they drink.

Here’s a quick example of a set of SEO rich title and tags. TAKE THIS AND USE IT!


Round Statement Earrings | Handmade Clay Earrings | Bold Party Earrings | Modern Geometric Earrings | Unique Colorful Earring | Polymer Clay


Clay Earrings, Lightweight Earrings, Handmade Earrings, Polymer Clay, Statement Earrings, Bold Earrings, Party Earrings, Fun Earrings, Colorful Earrings, Geometric Earrings, Modern Earrings, Statement Jewelry, Bold Jewelry

And there you go. Etsy SEO.

That’s about all you need to start your earring business. Just remember us once you’re rich and famous. 😉