Why Etsy may be your best bet to a lucrative online hustle in 2021
E-commerce has been a very hot topic the last decade or so and it’s only gaining momentum as technology continues to advance and more people become less interested in the brick and mortar shopping experience. The idea of running your own online business from the comfort of your home is a tempting one for many.
With so many different avenues and opportunities, however, sometimes we can get stuck in the “paralysis by analysis” phase and give up before we even start. The questions often asked by those curious about beginning there own e- commerce business tend to sound like, “What would I even sell?”, “How much money could I make?”, “How do I reach people to sell to?”, “Should I also sell at things like markets or trade shows in addition to online?”, “Which selling platform is the best for what I want to sell?” These are all totally viable questions and ones that should be thoroughly considered before diving into the world of online selling.
There are many selling platforms to choose from when deciding where you want to sell, and many, like most things, have a decent balance of pros and cons, depending on your specific selling needs. Etsy is an ever-growing and evolving e- commerce platform that focuses on handmade, craft supplies, and vintage items. Many wonder if they should create a shop to sell on Etsy, or have their own website.
The answer could very well be – do both!
Etsy and Organic Traffic
The main reason Etsy is a valuable platform is because of it’s massive amount of organic traffic (44.8 million buyers in 2019 to be exact!), meaning the amount of people who use Etsy as a search engine to find and buy things they’re interested in. Etsy sellers can use Etsy/Google ads, social media, and a host of other ways to drive traffic to their Etsy shops, but with a little search engine optimization knowledge, you can pretty much build a booming shop from Etsy’s organic traffic alone.
In terms of creating your own website, the biggest issue many sellers face, that most fail to consider before buying their own domain, is where will the traffic be coming from? If you have an advertising budget and some technical know-how, you can certainly drive traffic from Facebook ads. You could also be using social media, such as Instagram, Pinterest, or Facebook to reach people and direct them to your website, but this takes continual, consistent work, a solid social media strategy and usually quite a bit of time.