Etsy Reviews? Just say please.

Reviews are your street-cred of the e-commerce world. So when you’re first starting out on your online marketplace adventure, it can feel daunting to not have this credibility yet. Luckily for you, it takes just one action to start rolling in the feedback and 5-star scores.


When you start receiving those first orders, all you need to do is start asking your customers to leave a review! Sounds simple? It is. Without overthinking it, there are a couple of key techniques on how to ask people for reviews. You want to be clear enough so people know what you’re asking of them, but not too pushy at the same time.

Insert A Postcard

This is my favorite way to ask for reviews. Leaving a handwritten note in their packaging is the most authentic and unavoidable way to ask for a review, as it’s unlikely that they will miss seeing it in their order. I structure my handwritten notes to look like this…

Hi there!

Thank you for placing your order. I’m excited to hear your feedback, so please leave a review!

Olivia 🙂

Why is it structured this way? This two-part ask starts with a thank you and ends with a request. Boom. That’s it.

Send Them A Message

Cheaper than a postcard, so if you’re feeling the financial strain of starting your business, sending a message is probably for you.

This one takes a bit more thinking power because you need to track when the package is delivering to ask for a review after they’ve received their order. You also have to remind yourself to do it. Depending on what your product is, you need to time out your request for when they’ve used your product. This is probably a day or two after delivery.

After that, simply send them ONE message through the Etsy chat. You can use the same template as the postcard for asking but just know there is a chance that your clients don’t even check their inbox. If there is no reply, send no more than one follow up. We don’t want to scare them away from placing another order!

Once you feel confident in asking for a review, there are a few other things you want to steer clear of when working towards your 5-star rating.

  • Don’t pay for reviews.

Seriously, don’t be this person. It WILL catch up to you because it’s illegal. You can’t avoid the truth forever if your shop is offering sub-par instant-garbage.

  • Don’t write a long paragraph.

Let me ask, how long is your attention span? Yeah me too. Short and sweet.

  • Don’t beg.

People don’t want to leave reviews out of pity for you. I’m not sure how much pity people have for strangers on the internet anyway.

  • Don’t be scared!

The first couple of times I had to work up the confidence to ask for a review. I know my product and services are good, but my brain still asks the question, “But what if everyone hates me?”. Turns out they don’t hate me. Or you, for that fact. If they purchased from you, then that should be enough affirmation for you to get the ball rolling.

Don’t is one of my least favorite words so, here is my last piece of advice to you. Don’t needlessly complicate a system that works because it’s already a lot of pressure to run a small business. Now go ahead and give yourself a high-five.