In the e-commerce world, reviews are the #1 way to establish credibility among new buyers. So when you’re first starting out on your online marketplace adventure, it can feel daunting to lack this measure of credibility.
Luckily for you, you can take some simple actions to get the positive feedback rolling in.
When you start receiving those first orders, all you need to do is start asking your customers to leave a review! Sounds simple? It is.
Without overthinking it, there are a couple of key techniques on how to ask people for reviews. You want to be clear enough so people know what you’re asking of them, but not too pushy at the same time.
How to Ask for an Etsy Review
Insert A Postcard
This is my favorite way to ask for reviews. Leaving a handwritten note in their packaging is the most authentic and unavoidable way to ask for a review, as it’s unlikely that they will miss seeing it in their order.
I structure my handwritten notes to look like this…
Thank you for placing your order. I’m excited to hear your feedback, so please leave a review!
– Olivia 🙂
Why is it structured this way? This two-part ask starts with a thank you and ends with a request. Boom. That’s it.
Send Them A Message
This is cheaper than a postcard, so if you’re feeling the financial strain of starting your business, sending a message is probably for you.
This one takes a bit more thinking power because you need to track when the package is delivering to ask for a review after they’ve received their order. You also have to remind yourself to do it! Depending on what your product is, you need to time out your request for when they’ve used your product. This is probably a day or two after delivery.
After that, simply send them ONE message through the Etsy chat. You can use the same template as the postcard for asking but just know there is a chance that your customers don’t even check their inbox. If there is no reply, send no more than one follow-up. We don’t want to scare them away from placing another order!
Other Tips to Get More Etsy Reviews
Once you feel confident asking for a review from a customer, there are a few other things you want to avoid when working towards your 5-star rating.
Don’t pay for reviews. Seriously, don’t be this person! It WILL catch up to you because it’s not ethical. You can’t avoid the truth forever if your shop is not offering a great product.
Don’t beg. People don’t want to leave reviews out of pity for you. I’m not sure how much pity people have for strangers on the internet anyway.
Don’t be scared! The first couple of times I had to work up the confidence to ask for a review. I know my product and services are good, but my brain still asks the question, “But what if everyone hates me?”. The fact is, they probably don’t hate you! If they purchased from you, then that should be enough affirmation for you to get the ball rolling.