Whether your business is online or offline, branding is a key part of selling. Selecting a perfect name that represents your business is a big part of that branding decision.

Etsy is a popular e-commerce platform that is chosen by small businesses and online stores. Most start-ups create Etsy shops without giving much thought to their shop name.

Once the product has garnered a fan base, many Etsy business owners choose to change their brand name, logo, and social media handles. If you’ve never done this before, you might need some help figuring it out.

We have created this step-by-step guide to help you change your Etsy shop name without any hassle.

Changing Your Etsy Shop Name: Step-by-step

  1. Sign in to your Etsy shop using the button on the right corner.
  2. Click on shop manager, again in the top right corner.
  3. Next, click on settings on the left side of your dashboard.
  4. Select “Info and appearance” on top of the list.
  5. Click “Change” displayed next to your name at the top of the page.
  6. Enter your new shop name and press save.

Remember, your Etsy shop name should be a maximum of 20 characters and must not include spaces or punctuation. As soon as you have saved the new store name, it will reflect immediately on your storefront. As a business, it is important you communicate this change to your existing customer base. You don’t want to miss out on repeat sales and leave them confused with the new brand name.

Be transparent and send an email or update it on your social media page. As per Etsy guidelines, you can only change your Etsy shop name, information, and appearance up to five times. So, be sure to spend some time developing the look and feel of your brand to appeal to more customers.

Things to Consider When You Change Your Etsy Shop Name

While brainstorming for ideas to name your Etsy shop, consider taking up a naming strategy that tells people what to expect from your business or products. We’ve created an 11 step guide to name your Etsy shop.

You could always consider using Shopify’s Business name generator for help.

You’ll also need to make sure your name is original. Etsy shop doesn’t allow duplicate names unless they’re altered. Also, if your name is similar to someone else’s name, you might want to consider changing it. Challenges with domain names arise and there is a high risk of confusing the customers if two shops have similar names. No matter what brand name you choose, make sure it represents your product category, it’s memorable, and SEO- friendly.