I’m still stuck in March, so if you actually know what date it is, then please let me know.
This season could be particularly tough with the holidays approaching, especially if you run a small business on Etsy. But there are a few simple things you can keep in mind during this turbulent period to make sure things run smoothly.
Before we get ahead of ourselves, you want to make sure your listings are in tip-top shape. This means making sure your product photos are bright and clear, checking the SEO in your titles, and pricing things competitively.
Next, we aim to please the Etsy algorithm gods with TWO offerings. (Don’t worry, you won’t need to sacrifice anything.)
- Run a constant sale. I create a new sale almost weekly. Raise your prices if you need to accommodate this.
- I cannot stress this enough. Offer some sort of free shipping. Whether that means only within your country or only after a purchase of $35, just make sure to offer it in some form. Once again, raise your prices to accommodate this to avoid your margins being too low.
Speaking of shipping… Here are the holiday shipping deadlines for shops located in the United States.
Lastly, you want to make your orders special. This will make people remember you and will be your customer’s deciding factor when looking to place with you instead of the competition. Here are a few different ways you can do this.
Offer expedited shipping
Nothing says “I love you” quite like “I procrastinated”. If you offer free shipping in your shop, I’m assuming you are choosing the cheapest option. So what you will need to do, is to give people the option of upgrading their shipping. You can either create a new listing for just this purpose or ask people to message you for a custom offer.
Get Festive Packaging
On the outside of each order’s packaging, I always write thank you and the customer’s name. I also shower the envelope with stickers because who doesn’t love to see that insanity arrive in their mailbox? During the Christmas season, I switch up my bright neon colors to red and green. My stickers follow suit. I purchase my themed stickers from the seasonal kid’s crafts section of Michaels.
Be sure to read our article on 15 packaging ideas for small businesses!
Include Secret Free Goodies
This is the classic under-promise and over-deliver. When people are purchasing an item from your shop and receive a package with extra goodies, it’s like two good things happened that day instead of one. Here are some ideas you can include as a free goodie with their order.
- Stickers that you have designed.
- Candy – because sugar is awesome, but also remember people have allergies.
- Supplemental material. If you are selling a book, you can include additional material for free.
- An accessory to your item. An example of this is if you sell candles, include free matches. If you sell bathrobes, throw in a free eye mask. If you sell picture frames, surprise them with all the hanging hardware. You get what I’m saying.
For all those people sitting in the back, I’m going to say it again: raise your prices if you forgot to account for packaging.
My parting piece of advice this holiday season is to say no if you have to.
As those previously stated deadlines are approaching, and your customer is asking for something dangerously close to the cut-off, be blatantly honest. You can get things out the door as fast as possible, but once it’s in transit, that’s about it. Make sure the customer’s expectations are clear and return the favor to them. If there is a serious chance it might not make it in time, they deserve to know.
Good luck this holiday season and we wish you the happiest of holidays!
Crafts & Dollars!